With the immense rise in Female Entrepreneurship across the UAE, I thought it would be great to feature these women and to talk about what drives them to take the step, bid farewell to employment, and build their own ventures.
She is one of the very few women who has achieved tremendous success, focusing on bringing latest digital innovations to benefit SME’s and startups.
Marianna runs a digital strategy agency based in Dubai, and she is working with premium B2B and B2C brands regionally and internationally.
She founded her small niche digital agency 18 months ago, and ever since she has worked with a variety of companies in the business hub Dubai to US film production agencies in Hollywood.
Marianna has a great impact on fellow female entrepreneurs, hosting networking events on a regular basis in this region as well as in South Africa, sharing her expertise and allowing other entrepreneurs to exchange ideas and network on a Senior level.
Marianna, you have recently been very brave to launch your own digital strategy consultancy. Tell us about your self and what made you take this bold step or starting up a company from scratch.
I have a strong digital marketing background with digital skills gleaned in the UK, South Africa, and UAE during the past eight years. After working for almost a year at a corporate advertising agency in Dubai and seeing the demand for a skilled digital agency aimed at the SME and startup market, I saw the opportunity for my business and the timing was perfect, so I just took the plunge and went for it. I haven’t looked back since.
Our core offerings as a niche digital strategy agency are our digital strategies and experiences that we create for our clients that engage based on research, data, insights and trends.
You have been very successful so far, what is you recipe being such a hard worker and still able to find balance between your professional and private life?
Thank you, but as an entrepreneur and small business owner, I never think of myself as ‘successful’ more as a ‘work in progress’. I am a huge believer in the ‘work hard, play hard’ ideology – life is all about having a healthy balance and for me a big part of that is spending time with family and friends, and travelling to beautiful destinations all over the world. I give it my all during the working week but my weekends are sacred in the sense that I try not to work and disconnect/go offline and focus on my other loves including my husband, good books, travelling, and sushi.
What are your views on networking and what channels would you recommend to our readers who are considering to go solo?
Networking is vital in this region, especially as a business owner looking to build relationships first, and sign customers second. People like to work with people they know and trust so authentic relationships underpin a successful business. Make sure to invest time and resources to attend meet ups, conferences, and events where your potential target market might also be and network, network, network.
With the ever-changing environment and market trends would you recommend setting up a digital strategy for SMEs or also smaller startups? How do you distinguish between those?
I would urge any business starting out to first spend some time on developing an effective digital strategy for their brand before becoming active online – have a tactical plan with key goals and objectives but also with clear KPIs that can be monitored and modified. In regards to different digital strategies for SMEs versus smaller startups, we have been seeing a trend of potential clients requesting more growth hacks tactics for their small startups as part of the digital strategies.
- Boguslavsky & Co (http://www.boguslavskyandco.com)
- Twitter: Marianna_B
Zehra Fattah (@zahragarden)
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