CITY WALK, THE BEACH and BOXPARK, three Dubai-based retail developments by Meraas, have embarked upon a unique ‘Book Donation’ initiative to mark the spirit of giving during the Holy Month of Ramadan. A collaborative effort between the retail entities at the three destinations and the UAE Board on Books for Young People (UAEBBY), the initiative invites visitors to donate their favourite books at designated collection boxes during Ramadan.
The UAEBBY is affiliated to the International Board on Books for Young People (IBBY) and is a non-profit organization aiming to revitalize the art of reading among the UAE population, especially children.
Saleh Al Geziry, Senior Director- Retail Management, Meraas said: “The Holy Month of Ramadan brings with it thoughtful opportunities for giving and sharing. We would like to dedicate the holy month to promote the culture of reading levels in the community through encouraging our destination visitors to donate their favourite books and share the gift of imagination. UAEBBY will use the donated books at book reading sessions during their visit to schools in the UAE. The books will also be placed in public libraries for children to access and enjoy in their free time.”
On her part Marwa Al Aqroubi – President of UAEBBY, said: “Our collaboration with CITY WALK, THE BEACH and BOXPARK in the book donation initiative is a great way for celebrities, key influencers and just about anybody in the UAE to give back to the community and help inspire a love of reading among children. The 2012 Arab Thought Foundation’s fourth annual cultural development report states that an average Arab child reads for just six minutes in a year. Given this concern, we hope that our collective efforts instil a greater love for reading among the young in the UAE.”
To ensure greater impact of the book donation initiative, social media users are invited to use the following hashtags to encourage the participation of the wider community.
Arabic: #تبرع_بكتابك ; English: #StoryToShare
Location of Collection Boxes:
|CITY WALK||THE BEACH||BOXPARK|
|Location 1||Near Nar||Lift lobby between Krispy Kreme and Fruteiro Do Brazil (Yellow parking)||Between Poupette A La Plage and Cioccolatitaliani|
|Location 2||Near Ferre Café||Lift lobby across from Sun Eye Optical (Green Parking)||Near Big Chefs|
|Location 3||Near Argo Tea Café||THE PIAZZA (Blue Parking)||Between Typo and Urbanist|
|Location 4||Near Spinneys||Red escalator across from Godiva (Red Parking)||Near Ahwak|
Press release and pictures provided by Meraas Holding.